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LINDSEY VONN FOUNDATION
Park City, UT | Brand Management | 2023-Present
The Lindsey Vonn Foundation empowers girls from underserved communities with scholarships and #STRONGgirls camp programs. In partnership with ERI, a bold social presence presents the foundation as gritty, ambitious, and multifaceted.
HERO REELS
A collaboration between Lindsey Vonn & LVF
In partnership with Distinctive Sport, one of my roles with the Lindsey Vonn Foundation involves creating "hero" reels as a base for collaborative posts between the foundation's Instagram and that of Lindsey Vonn's.
This campaign has generated over 10 million views.
GALA DESIGN
Responsible for creating a visual identity for the Lindsey Vonn Foundation's annual fundraising gala based on a theme chosen directly from Lindsey Vonn and the LVF board of directors.
Assets created include posters, social cards, print cards, digital tiles, menus, video, and more.
Connecting to the western roots of Park City, the 2026 Modern West gala design focuses on leather fringe, cow print, and vintage yet timeless typography—all while sustaining a minimal, modern edge that elevates the evening.
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